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The power of social media to foster political discussion and encourage action is a valuable asset to any grassroots program. The AMA Government Relations Department emphasizes digital communication as an integral component of our advocacy efforts.
A robust grassroots program must include sending messages through social media channels to influence this growing audience and reinforce email campaigns, press releases, and other long form communications. Social media presents a great opportunity for organizations such as the AMA and its districts and clubs, to expand the reach of a message, target influencers with that message, and motivate advocates to further spread the message with limited effort.