It’s a good question. Simply put, grassroots lobbying is citizen participation in government and it WORKS.
All kinds of advocacy groups – like NPA – engage in grassroots lobbying, asking their member companies to call, write, or meet with their federal or state legislators to try to influence legislation and policy that is important to them.
It’s easy to forget that legislators on all levels are going a mile a minute and are spread incredibly thin. Therefore, the key to a successful grassroots lobbying effort is organizing everyday citizens who share common goals and concerns. As members of NPA, it is up to you to inform your members of Congress in Washington, DC and legislators in state capitals across the country the important role that natural products play in making people’s lives healthier.
Let them also know that you own or work for an influential business in their district, how many people you employ or how much taxes you pay on an annual basis. Members of Congress and their staff need to hear about your expertise and experiences!
Thanks to modern technology, you don’t have to write a handwritten letter, put it in an envelope and mail it off to your legislator anymore. With tools like our site, the intersection between citizens and government is closer than ever. Every day, the U.S. Congress and state legislatures make decisions that potentially impact our industry and your business. Make sure they hear your voice loud and clear and ENGAGE!
Here are a few key things to remember:
- A member of Congress and his or her staff will always find the time to listen and respond to their constituents.
- As a constituent, you enjoy special access to elected officials that others do not.
- NPA members can use their constituent access and local expertise to work effectively with NPA’s Government Affairs team.
- This team approach only increases our chances for success. Work with the NPA staff to ensure the best meeting possible.