PeTA’s new formula: the old formula.
It is always great to see PeTA taking heat for their dishonesty, but we take issue with the idea that this is some sort of new formula for them.
An ends-justify-the-means attitude toward deception has been the name of their game from the start, and they have engaged in numerous “fact free zone” campaigns over the years. A deceptive video featuring a CGI cat seems rather par for the course.
That being said, while their methods for getting attention are not tethered to facts, we can appreciate that Ingrid Newkirk and others associated with PETA have no problem saying exactly where they are coming from, unlike some of the other animal rights-oriented groups that prefer to maintain a mainstream façade.